Insights
What ACM has changed.
The numbers only. No tables. No footnotes.
Capacity saved
4,860 hours YTD
Equivalent to 2.4 full-time employees.
Buyer growth
2,652 +114%
Active buyers, last six months.
Marketing performance
Facebook leads.
Bid-to-view rate by channel.
Repeat sellers
61%
+12 pts YoY
Auction readiness
3.2 days
Down from 18 days
Bidder satisfaction
4.8 / 5
Post-auction survey
Cross-system intelligence
Insights only ACM can see.
Signals that only appear when your catalog, CRM, accounting, marketing, and past auctions are read together.
42 dormant buyers match Johnson Estate lots.
Buyers who bought antique advertising or pressed-back oak in 2022–2023 haven't opened an email in 90 days. Johnson has 18 lots in those exact categories.
$38K
est. bidding power reactivated
Estate auctions net 3.4× more than equipment — but you run 2× more equipment sales.
After buyer premiums and settlement fees, estate auctions average $58K profit vs $17K for equipment. Your pipeline is 68% equipment.
+$412K
projected if pipeline rebalanced
Cedar Rapids buyers convert 2.7× better — you're not advertising there.
27% of top-tier buyers live within 40 miles of Cedar Rapids, but only 4% of your Facebook ad spend targets that radius. Des Moines is oversaturated.
2.7×
conversion lift, untapped market
Hartwell Farm preview conflicts with a regional cattle auction.
Your Aug 10 preview overlaps with the Iowa Beef Expo — the same farmers are your top bidders. Historically, this cuts preview attendance 34%.
34%
expected attendance drop
12 Johnson lots are priced below comparable sold prices.
ACM cross-referenced the John Deere 4020, Longines watch, and 10 other lots against 6 months of eBay and Proxibid sold data. Reserves are 22–41% under market.
+$14,200
potential recovered value
Midwest Machinery hasn't paid the July settlement — 14 days overdue.
Cross-referencing bank deposits with the July 22 settlement report shows a $18,400 gap. This seller was also late in April. Repeat pattern detected.
14 days
overdue · repeat late payer
47 buyers browsed but never bid on your last 3 auctions.
These buyers opened preview emails 3+ times, clicked lot detail pages, but never registered. All share interest in mid-century furniture and coins.
47
warm buyers needing nudge
Your team spent 22 hours last week on tasks ACM can fully automate.
Photo upload, lot description drafting, and settlement email generation still route through humans. Automating these frees Sarah for 2 more seller visits/week.
22 hrs
/ week reclaimable